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URL: http://coreware.co.uk/2011/07/26/barclays-capital/
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Key Industries:
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Key Sectors:
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Content Management
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Design & Build
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e-commerce
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Hosting
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mobile
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Mobile Apps
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User Generated Content
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Video
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Barclays Capital
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Barclays Capital have inspired the Coreware team to new heights.
A recent microsite development project for this global finance leader has seen Coreware play its part in a major consumer campaign.
Barclays Capital is a global leader in the world of high finance, operating internationally, it uses all media possible to connect with its clients and to market to new clients.
Coreware web developers supported an above the line campaign entitled, “Where inspiration struck”, via the implementation of a microsite; allowing photos to be uploaded together with an appropriate by-line.
This project allowed us to demonstrate our ability to provide a swift response to the needs of a major tactical marketing drive, providing a seamless solution integrated with the existing Barclays Capital digital environment.
The world of user generated campaigns always presents challenges around moderation, formats and the unexpected. Taking all of this in it's stride Coreware delivered on time to specificaiton and budget.
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