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URL: http://www.jeevesunanswerables.com
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Key Industries:
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Internet
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Publishing & Media
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Key Sectors:
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Digital Marketing
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Social Media
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User Generated Content
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Ask Jeeves
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Brief
Jeeves has been around for ten years, and during this time there are many recurring questions that users have asked that lack a definitive answer such as 'what is the meaning of life?'. Therefore in order to celebrate the tenth anniversary the client wanted a microsite to be developed surrounding these seemingly 'unanswerable' questions, in order to allow fans and users to interact and help answer each others' questions, particularly those where the answer is not quite black or white.
Strategy/Execution
The strategy for creating this website was to engage with a wide spread of Ask Jeeves' users. The implementation of a competition element to the microsite, whereby ten answers are selected by Jeeves himself to win an iPad., further incentivises people to sign up to the site. By utilising links to social media networks such as Facebook and Twitter it also allowed the Jeeves Unanswerables site to reach a wider audience.
Furthermore alongside the microsite, Ask Jeeves has partnered with a range of experts and celebrities to get their answers to the ten unanswerables. Each expert will host a two house live chat on the Ask Jeeves Facebook fanpage. Experts include Russell Grant (Is anybody out there?) Sunday Mirror TV Critic Kevin O'Sullivan (Did Tony Soprano die?) and online dating expert Sarah Beeny (What is Love?).
This will be followed by the launch of a new, interactive Community section on Ask Jeeves later this year, which will allow Ask Jeeves users to get answers to their questions from real people as well as through the usual search technology.
Results
Results will be uploaded shortly
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