Case Study

Alert Electrical are a UK based wholesaler and online retail supplier for a wide range of electrical products. Strategy Internet Marketing started working on the search engine optimisation (SEO) of their web site 12months ago on a Pay-Per-Results basis and has achieved some impressive results:

144% increase in search traffic and 225% increase in revenue.

Strategy Internet Marketing Roadmap for Success:

• Strategic Plan identifying businessobjectives and step-by-step SEOresearch & implementation

• Creating a Google sitemap,robots.txt file and Webmaster toolsaccount to improve indexing by thesearch engines.

• Creating optimised quality content pages to draw in more traffic.

• Editing the internal linking structure to improve rankings for key phrases.

• Editing the titles and descriptions of all main pages and many product pages to improve rankings.

• Keyword research to identify the best keyword phrases to target.

• An ongoing link building campaign targeting specific phrases to improve rankings including national, local and industry directories, social bookmarking sites, social content sites and
relevant blogs and websites.

By focussing their efforts on profitable areas and analysing data from online advertising Strategy Internet Marketing have managed to increase the conversion rate of this
organic traffic by 225%. Strategy Internet Marketing has also been managing their Google
AdWords campaign. By optimising the whole PPC campaign with regard toconversions they have been able to concentrate on the most profitable areas, leading to a 186% increase in
revenue.

“I have been delighted… the proof is in the results”
Martin Randall, Director

For the PDF of this Case study please Click Here
 
For further information on Strategy Internet Marketing please Click here