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URL: http://www.globalcharter.org/film/
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Key Industries:
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Key Sectors:
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Content Management
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CRM
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Digital Marketing
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mobile
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Optimisation
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Pay Per Click
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SEO
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Social Media
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User Generated Content
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Video
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Viral Marketing
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ADI UK
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ADI - A Cup of Tea
Brief
We were commissioned to create a compelling universally appealing short film for viewers that highlighted the problem of caring for people with Alzheimer’s in an aging population.
Strategy/Execution
Nitro created a genuinely compelling short film which addresses the condition in an innovative way, including a twist at the end. Whilst the film was commissioned in the UK, it was produced with a worldwide audience in mind. Consequently it was shot to be universally appealing and communicate the story through images, without necessarily the need for dialogue.
The final product was a stunning short film shot in 35mm suitable for TV and cinema on a charity budget.
Results
Almost 50,000 signatures in support of ‘The Global Charter’ were gained as a result. A variety of stakeholders were engaged and happy with the result, with the video still referenced far and wide as Malaysia.
Marc Wortmann –Executive Director ADI UK said of it;
We were thrilled with the final result. The creative and production values were both first class, and incredible given the budget they had to work with. The video is still live on the web and well in use within our membership.
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