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ArenaFlowers.com (www.arenaflowers.com) is a leading UK online florist. They source all their floral produce direct from the Westland market in Holland, cutting out importing middlemen and London markets. This allows ArenaFlowers.com to pass substantial cost savings onto customers and to deliver the freshest possible flowers, giving a longer vase-life in the home.
The Challenge
When Will Wynne and his team started ArenaFlowers.com, they needed a single, reliable online payment solution which enabled them to accept all major debit and credit cards.
“By choosing PayPal Website Payments Pro, we were able to accept all the major debit and credit cards through a single payment relationship. As an added bonus, PayPal also opened up our business to millions of PayPal account holders.”
As an avid PayPal user, Will knew that PayPal is a global leader in online payments. “PayPal are online payments specialists and I wanted to tap into that expertise.”
“When you’re starting out, you can’t afford to have days when you’re unable to process payments because your payment provider’s site is down. We need reliability. On Valentine’s Day this year, we processed six times as many orders as we usually do per day and PayPal could handle it! We can’t afford to have a payment solution that falls over.”
The Solution
PayPal Website Payments Pro provided ArenaFlowers.com with all the benefits of a merchant account and gateway in one comprehensive solution.
According to Will, using Website Payments Pro as an all-in-one payment solution is the easiest thing to do.
“It doesn’t make any sense for someone just starting their business to use anything but PayPal Pro as a payment solution. You can fully integrate it into your site and have a single point of contact, while also having access to millions of PayPal account holders. No one else offers you all the major debit and credit cards, plus a widely used alternative payment option such as PayPal Express Checkout.”
The Results
Rapid growth
Since launching with PayPal Website Payments Pro in September 2006, ArenaFlowers.com has quickly established itself as a leading UK online florist. Now ArenaFlowers.com takes orders directly by credit and debit card or indirectly by bank transfers and international payment cards, via PayPal. “The association with PayPal gave credibility to our brand and made us £5,000 worth of profit with a single order,” says Will.
Highly recommended
“From our experience, customers are more likely to complete checkout with PayPal than with a credit card. Fifteen percent of our sales go through PayPal Express Checkout and we have a lower fraud rate on these orders.
With PayPal Express Checkout transactions, we see 80% less chargebacks than with credit or debit cards and also enjoy better protection on these transactions. I would be happy if all our orders went through Express Checkout,” says Will.
Customer service and support
Good customer service and support are essential for any business and that’s exactly what PayPal provides. According to Will, their account managers always respond quickly and efficiently whenever they need support. “PayPal’s customer support is brilliant. I like having a person on the end of the phone that I can discuss things with.”
“I’d say all merchants should in the least offer PayPal as an additional payment option on their sites. It’s not difficult to do and offers your customers a convenient way to pay, without sharing their financial details online.”
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