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URL: http://www.westminstercathedral-gift.co.uk
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Key Industries:
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Charities
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Internet
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Mail Order Retail
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Retail
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Key Sectors:
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Content Management
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Design & Build
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e-commerce
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SEO
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Usability
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Westminster Cathedral
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Brief
Ink Creations were tasked with increasing Cathedral Gift sales by developing an online version of the Westminster Cathedral Gift Shop. The requirements were to introduce the Cathedral to the world of online sales, whilst making the day-to-day management of the online shop as hassle free as possible by linking up with the in-house order processing and product inventory systems.
Strategy
As a charity, and with limited online knowledge, we had to guide the Cathedral staff every step of the way. Using our extensive e-commerce experience we knew the user journey and products on offer were key to the success of this website, so we spent a good deal of time on the usability and product content to tailor it towards the Cathedral site’s target audience.
Execution
We always look to deliver something special and try to push the boundaries of technology and usability to ensure our clients stand out above the crowd. With this project we looked at how we could incorporate Web 2.0 functionality utilising AJAX to provide a really smooth user journey.
The requirement to make the day-to-day management hassle free was very much a core part of the development and using an automated import/export routine, new and changes to existing products automatically get published to the website and orders taken each day are also automatically transferred back into Westminster Cathedrals order processing application for them to complete the order fulfilment.
Results
That being said, it was an absolute pleasure to work with the folks at the Cathedral and to turn someone’s idea into a reality that has exceeded all expectations. The end result is a slick website which is both intuitive and enticing with a very simple shopping and checkout experience.
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