UHY Case Study from
 

Case Study

UHY

UHY
UHY
URL:  http://www.uhy-graduate.com
Key Industries:
Business
Financial
Key Sectors:
Content Management
Design & Build
Full Service Agency
Recruitment
UHY


When UHY Hacker Young asked us to develop an online graduate recruitment service, we suggested that it should be presented as a self-contained web site, as the audience and the messages that we wished to convey were significantly different to the audience for their corporate site.

We developed a fresh, contemporary design for the Gradute web site which combined with ‘day in the life’ profiles of real graduates.

This focus on individuals allowed us to communicate with the target audience with a ‘voice’ that would not compromise the corporate voice of the parent site, better connecting with a younger audience and helping to present UHY Hacker Young as a great place to pursue an accountancy career.

The site allows graduates to complete their application form in stages online at any time of the day. Once completed, the form is error checked and sent directly to the HR database, significantly reducing the administrative overhead for the personnel department.