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URL: http://www.buildingme.co.uk
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Key Industries:
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Key Sectors:
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Analytics
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Content Management
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Design & Build
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e-mail marketing
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Hosting
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Travis Perkins
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Building Talent to Build Britain
Travis Perkins Group one of the largest builders merchants in the UK, wanted to build brand awareness and promote their unique Management Trainee Scheme. BMB designed and developed a dedicated recruitment website, plus a national and regional recruitment advertising campaign to drive traffic to apply online.
The key objectives of the website were to provide an engaging introduction to the Travis Perkins Group of companies, encourage talented people, particularly female applicants to see the Travis Perkins Group as their career of choice, and apply online for the Management Trainee Scheme.
The home page features as series of six ‘ short films’ of real employees shown participating in their hobbies talking about their career with the company and the benefits on offer and that their career does gives them the work-life balance. The scheme is endorsed by the Chief Operating Officer – John Carter who started out aged 17 as a management trainee.
Over 23,500 visited the site, with an average of 7 minutes spent per visit. There were 1,100 applications for 120 advertised positions. Which resulted in 770 interviews over the phone and in recruitment centres, 25% of the applications received were made by females, which was an outstanding success.
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