Case Study

The Sleep Room garners a 205% increase in traffic from tailor-made PPC campaign.

Brief

MediaVision exceeded all expectations by increasing sales by 150% for the Sleep Room, a luxury bed manufacturer and online store with an innovative PPC campaign.

Strategy

Once MediaVision investigated the existing PPC campaign managed by a top online marketer, they realised that it still needed a lot of work and restructuring. Some of the main weakness included a poor landing page strategy with a high bounce rate and exit rate and poor optimisation and the existing structure not allowing for useful metrics to track progress.

Execution

MediaVision suggested that instead of trying to rectify the current situation, the Sleep Room go back to the drawing board and consider a new start. MediaVision set up new PPC accounts to be in line with the new SEO and landing page strategies. The campaign’s goal was to stringently control PPC spend and redistribute budgets based on the sales potential of various products.

Results

The Sleep Room’s traffic increased by an extraordinary 200% and sales were equally impressive, increasing by 125%. The Sleep Room was, in their own words, ‘delighted’ with the outcome. Charlie Marshall, owner of the Sleep Room said that MediaVision were methodical and goal-orientated in their approach and worked within existing budgets to achieve a better ROI.

Marshall added, “Having used several other companies we had become a little wary of people that could talk the talk but deliver very little. MediaVision however are a great example of people with very good brains, who work hard and are efficient — traditional ingredients for success”.