Case Study

Redcats Nordic uses collective intelligence from all customers to deliver a more
exciting shopping experience

Introduction

Redcats Nordic uses the collective intelligence from all customers to make the shopping experience at the company’s e-commerce shops an even more inspiring experience. Behind it all is a software solution full of advanced mathematical techniques. The impact on conversion rates and average order values are expected to be immediate and measurable.

The company

Redcats Group is the world’s 3rd largest remote shopping company with 17 brands and 19 000 employees in 18 countries. Redcats Nordic is the leading mail order business in the Nordic region with the brands Ellos (www.ellos.se), Josefsson, La Redoute, Nuova, Catalog, Enjoy and Jotex.

The challenge, solution and results

Redcats wanted to accelerate its growth online to defend its leading position in remote shopping. Avail helped them break new sales growth records by implementing the whole eMarketing Suite which consists of 5 different modules (Navigation Predictor™, Social Search Optimizer™, Landing Page Optimizer™, Customer Interaction Broker™ and Collaborative Searcher™) The suite makes it possible for Redcats applying the Collective Intelligence of all their customers to make the shopping experience for each customer more relevant and inspiring. The impact on conversion rates and average order values were immediate and measurable.

“This will help us break even new records when it comes to sales growth through our echannels. A quite bold ambition, as we already grow faster than the rest of our market when it comes to e-commerce”, says Françoise Dévé, Managing Director of Redcats Nordic.

“Together with our know-how when it comes to customer relations and product offering, this will help us retain our leading position in the field of distant shopping – simply because we give something extra every time the customer meets us”, says Françoise Dévé.