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European RTB Insight Report
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URL: http://www.infectiousmedia.com
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Key Industries:
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All Industries
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Financial
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Publishing & Media
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Retail
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Travel
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Key Sectors:
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Behavioural Targeting
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Display Advertising
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European RTB Insight Report
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Today, there are over 30 billion ad impressions available through RTB in the UK each Month, and around 100 billion across Europe. Google has predicted that half of all online advertising spend will go through RTB within 5 years, and Sky sees 50% of its online media budget being spent in this way within the next 2-3 years.
RTB is here already and set to become one of the fastest adopted and significant ad technologies of our time. Now is therefore the right time to start looking at trends across the European RTB market and as Europe's leading independent trading desk we are well placed to deliver that insight to the benefit of advertisers and their agencies.
Download the full European RTB Insight Report.
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