A highly controversial NHS "Teenage pregnancy awareness" viral was promoted as real video footage of a schoolgirl giving birth in a playground while surrounded by a jeering crowd. After being banned by You Tube on its first upload, we immediately made the mainstream press aware that "You Tube bans education video" The viral was aimed at raising awareness about teenage pregnancies. Its success within the NHS as now inspired other PPTS to start to use viral as a way of reaching their target audience.