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URL: http://www.megabus.com
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Key Industries:
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Business
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Entertainment & Leisure
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Gaming
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Internet
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Travel
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Key Sectors:
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Behavioural Targeting
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Design & Build
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Games
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Social Media
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Viral Marketing
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Megabus
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Brief
“Digital activity is extremely important for Megabus.com, as the vast majority of tickets are purchased online. TAMBA has created some excellent work for some large-name organisations - its ability to create engaging and creative games, true to the brand and achieving large numbers of hits was the main factor in our decision,” said Jodine Milne, Marketing Manager at Stagecoach and Megabus. “The Megabus key messages, including the £1 fares plus 50p booking fee, are integrated throughout Mega Ride and there is a key link to the site at the end of the game. We are confident this will highlight our great value to potential and returning customers.”
Strategy
The game, Mega Ride, which is the first multiplayer game produced by TAMBA, challenges players to play against the computer or against friends by creating a room where others can join a motorway bus race. Choosing between two popular routes – Glasgow to London or Leeds to Portsmouth – Mega Ride encourages players to collect passengers at regular bus stops, avoiding road obstacles and picking up Megabus tickets along the way. At the end of each game scores can be entered on to a leaderboard, and players achieve a driver status based on their accuracy.
The game invites users to register their details with the chance to win a £75 gift voucher for buyagift.com.
Execution
“Creating such an enjoyable and addictive viral game has been a fantastic project for TAMBA - adding a multiplayer option increases the competitiveness of the game, allowing friends to challenge each other and invite others to join via email,” said Kay Hammond, CEO of TAMBA. “We’re confident this will generate a strong viral response, and will increase Megabus.com’s online brand awareness among a wide reaching audience. TAMBA has an excellent reputation for creating high quality viral games; this is the next level for engaging players for longer periods and encouraging repeat visits.”
The game is available at www.megabus.com/megaride
Results
The game is currently featured in the viral chart and has seen thousands of unique plays.
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