As an important and influential national cancer charity, it is vital that Macmillan fully optimise their digital technologies to deliver their services better and more efficiently to their customers. Webcredible helped them to deliver on this promise and Macmillan saw a 200% increase in people finding the information they needed on their site. The collaborative user-centred design programme with Webcredible gaveMacmillan a new approach that delivered on their organisational goals and responded to their users’ needs improvinguser interactions, user journey paths and improved conversions on the site so more people get the help and advice they need.