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URL: http://www.keeperskit.com
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Key Industries:
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Clothing
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Entertainment & Leisure
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Internet
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Retail
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Sport
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Key Sectors:
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Keepers Kit
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In early 2008, Keepers Kit redeveloped their website and changed their domain name from KeepersKit.co.uk to KeepersKit.com. Although this process was well managed, the new website lost a number of key ranking positions and as a result suffered a drop in both traffic and sales.
Brief
The brief from our client Keepers Kit - one of the UKs leading goalkeeping equipment suppliers – was a simple one; improve natural search engine rankings for a number of important keyphrases and deliver an increase in volume of unpaid search engine traffic to the site.
Strategy and Execution
• Extensive optimization of onsite factors
• Vastly increased the number of internal links throughout the site to aid search engine spiders and inform search engines of the key landing pages
• In depth competitor analysis to identify important backlink partners in the sports retail niche
• Link building campaign focusing on attaining deep links with keyphrase rich anchor texts
• Provided SEO training to the Keepers Kit staff so they are able to perform basic optimization for any new products
Results
The KeepersKit.com SEO campaign is still underway with a further raft of changes planned for 2010. Results are therefore in there early stages but already include:
• All targeted keywords are now on the first page of Google
• Average search engine ranking position of keyphrases targeted has improved from 45 to 7
• Natural search engine traffic has increased by over 240% (December 2008/2009)
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