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URL: http://www.kaloba.co.uk
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Key Industries:
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Key Sectors:
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Design & Build
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Digital Marketing
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Full Service Agency
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Pay Per Click
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Social Media
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Video
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Kaloba
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Schwabe Pharma’s Kaloba herbal medicine brand was recently awarded runner up in the Best OTC Marketing Campaign on a Small Budget category in the prestigious OTC Bulletin Marketing Awards. The annual awards celebrate marketing achievement in the British over-the-counter medicines industry.
Brief
The Kaloba campaign comprised of a TV commercial supported with a dedicated landing page on their e-commerce web site, an extensive Google Adwords advertising campaign, and social media activity utilising YouTube and Twitter.
Strategy/Execution
We developed the dedicated landing page which was designed to ‘squeeze’ visitors through a sales funnel in order to maximise purchase of Kaloba. The page also offered visitors the ability to view the TV commercial online. We recommended that the commercial was hosted on YouTube on a dedicated Kaloba channel which we established in order to achieve a greater reach and to benefit our search engine optimisation activities.
We also managed the Google Adwords campaign. This included developing correctly targeted key words and phrases to reach cold and flu sufferers, copywriting the advertisements and managing and optimising the keywords and adverts for the duration of the campaign.
Results
Acknowledging the very limited budget, the judges praised both the campaign’s creative approach and its national impact.
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