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Jamie Oliver’s Kitchen Kit / DKB Household UK Limited
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URL: http://www.jamie-olivers-kitchen-kit.com
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Key Industries:
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Entertainment & Leisure
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Food
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Household Goods
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Internet
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Retail
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Key Sectors:
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Content Management
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Design & Build
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Video
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Jamie Oliver’s Kitchen Kit / DKB Household UK Limited
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Brief
To promote the new Jamie Oliver’s Kitchen Kit brand on-line, helping to generate interest, provide a point of reference as well as referring sales and support for retailers.
Strategy
The team decided upon a fairly simple site aimed at consumers, with plenty of imagery and video content. The aim was, as far as possible, to let Jamie explain and demonstrate the range himself. The site is fully content managed and is to grow and extend as the brand grows and gains strength.
Execution
DKB and Emworx worked closely to develop and produce the best possible site within corporate guidelines and available budgets. The focus throughout was on simplicity and ease of use.
Results
It is early days yet but the site is expected to be pivotal in the growth of the brand, with the range set to be a best seller this Christmas.
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