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URL: www.imedeen20.com
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Key Industries:
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Key Sectors:
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CRM
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Design & Build
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Digital Marketing
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Full Service Agency
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Multi-Channel Marketing
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Social Media
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User Generated Content
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Imedeen 20th Anniversary
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The world's leading oral skincare brand Imedeen was celebrating it's 20th year pioneering beauty from within in 2011 and asked Gravity Thinking how they should celebrate.
Based on a previous social media intelligence exercise our answer was to run a campaign that would engage and involve women all over the world by asking them to answer a simple question 'what does beauty from within mean to you?'.
An inspiring website experience was at the heart of the campaign and contained user generated content that other women could view, share, comment and contribute to. The campaign also extended into Facebook and was supported by in-store, on-pack, online advertising, press and social media outreach.
As of mid September the website has had 4,947 contributions from women all over the globe and phase 2, a modeling competition to find women who epitomise beauty from within, commenced in September 2011.
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