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URL: http://www.itv.com
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Key Industries:
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Internet
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Publishing & Media
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Key Sectors:
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ITV
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ITV, the biggest commercial television network in the UK, is working with Experian CheetahMail to optimise its permission-based email marketing campaigns and drive click throughs back to ITV.com, fuelling return traffic and advertising revenues. Experian CheetahMail is also helping ITV to create a single customer view across its different business units for its email marketing programmes.
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