ITV Case Study from Experian CheetahMail
 

Case Study

Company Name:
Experian CheetahMail
Company URL:
http://www.cheetahmail.co.uk

ITV

URL:  http://www.itv.com
Key Industries:
Internet
Publishing & Media
Key Sectors:
e-mail marketing
ITV


ITV, the biggest commercial television network in the UK, is working with Experian CheetahMail to optimise its permission-based email marketing campaigns and drive click throughs back to ITV.com, fuelling return traffic and advertising revenues. Experian CheetahMail is also helping ITV to create a single customer view across its different business units for its email marketing programmes.