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Seek and you shall find - building traffic from related sites
IFAP exists to promote the benefits of independent financial advice to consumers and businesses. A main aim is to help people confidentially search for details of local IFAs from around 9,000 available on their IFA member database.
We have established an excellent long term relationship with IFAP, stretching back over ten years. Naturally, IFAP are keen to maximise the number of searches made on their database, and one way in which we do this is to feed the search system into related websites. There are now co-branded versions of this IFAP 'find an IFA' web tool running on over 70 third party sites.
Our on-line marketing strategy for them works on many levels. For example, on one level we create viral games to promote the site, while - at a much deeper level, we handle and fine-tune the management of their servers to optimise the site's performance and drive up the site's search engine positioning.
" With co-branded versions of IFAP's 'find an IFA' web tool now running on around 70 third party sites including MSN, NSI, Tiscali, Thisismoney, Moneytelegraph & Scotsman. What else can I say? Moore-Wilson really are excellent web project managers! "
David Elms - IFAP
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