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Home Office Anti Binge Drinking Campaign
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URL: http://wouldyou.direct.gov.uk/Flash.php
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Key Industries:
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Drink
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Educational & Vocational
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Government / Social / Political
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Medical
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Key Sectors:
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Design & Build
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Social Media
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Home Office Anti Binge Drinking Campaign
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Campaign to drive awareness and acceptance of binge drinking in the UK as a major problem – and stimulating online conversation around the topic. Working from a central thought of “You wouldn’t start a night like this, so why end it that way”, we interpreted this message online through a 90” viral film, live action video banners and campaign microsite. Plus the content was seeded across social networks and relevant youth websites to target our audience where they hang out online and stimulate debate: which led to 1m+ film views, 200k ad views and hundreds of online debates.
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