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Selling clothing made from all-natural materials
The search and navigation platform made by Omikron Data Quality is also used in the new hessnatur shop in America.
When a webshop’s on-site search doesn’t perform correctly, even the best e-Commerce strategies will not achieve the desired results. This is exactly what hessnatur discovered, which is why the German market leader for all-natural textiles switched from a self-made search solution to FACT-Finder. Since then they have profited from precise search results, enhanced customer satisfaction, and increasing e-Commerce sales. Recently hessnatur added a new online store for the American market.
Home-grown search had weaknesses
Kornelia Hejduk, the E-Commerce Shop & Project Manager for hessnatur, recalls: “for six years we had been using a search system that we developed for our German-language online shops, which really wasn’t satisfactory. First of all, the quality of the results was deficient, and second, the long load times bothered us. In addition, we wanted a search solution that could provide detailed evaluations. The presentation made by the FACT-Finder team aroused our curiosity right away.“
The new search tolerates typographical errors
hessnatur did not wait long to decide to use FACT-Finder. The speed of the implementation was assisted by prac¬tical experience with existing clothing stores such as Esprit, QVCuk.com, and Heine, so that the new search system was placed online in just a few days. The trick is that the search is now error-tolerant: this means that FACT-Finder navigates customers to the proper goal, even when they make typing or spelling mistakes in the search entry field, such as “cahsmere caridgan” instead of “cashmere cardigan”. This reduces the rate of cancelled purchases, and increases sales.
Enhanced usability
In addition to the intelligent search, FACT-Finder also handles all navigation (including After Search Naviga¬tion) for hessnatur, allowing users to sensibly manage a large number of product matches. If a user types a general word such as “socks”, FACT-Finder offers options to limit the results according to category, color, or price. The correct items appear after the very next click: an immediate step forward in usability.
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