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URL: http://www.heals.co.uk
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Key Industries:
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Business
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Entertainment & Leisure
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Household Goods
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Retail
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Key Sectors:
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Heals
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Background
• Originally established in 1810 as a bed-making firm
• Renowned for its distinctive character and reputation for producing or sourcing quality goods
• Extended its real estate by not only opening more stores across the UK (now at a total of seven) but launched initial eCommerce site in Christmas, 2000
• Re-platformed in 2006 on Venda
Strategy/Execution
• Provide customers with more extensive range of goods whilst continuing to differentiate the brand from other high street names
• Incorporate improved functionality now available on the Venda platform as standard by site design refresh including:
o Advanced SEO structure, Product image cycling, Customer reviews
o Production of Rich Content through Venda Flash Merchandising powered by 10CMS
Results
Results from site refresh
• Customer feedback on improved site exceptional
• Advanced SEO structure already improved natural search traffic by 30% YOY
Results since re-platform on Venda
• Revenue from the site doubling year-on-year
• Average order value increased by 60% year-on-year
“By embracing some new customer experience tools we have been able to maintain our distinguished look and feel while displaying website in a simple but compelling way to our visitors. We’ve worked closely with Venda and 10CMS to re-launch the site, creating a dynamic environment which has already born further increases in revenue. The revenue impact in just a few weeks of refreshing the site was extremely impressive and I am looking forward to further strong revenue growth this year, despite the economic downturn.”
Mike Trail, eCommerce Manager, Heals
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