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Brief
For the first time the Great British pubic now have access to a website that can provide everything they need to know about celebrating, living in, visiting other areas in Great Britain. The Great British Life website hosts lifestyle articles covering 10 top level categories including food & drink, arts, property, out & about, business, travel, people & places, style, family and community.
Strategy
Great British Life consolidates content from across Archant Life’s successful 40-strong regional magazine portfolio, from Northumberland to Cornwall, and serves it up just as the audience wants it – by geography, subject, search, mapping or history.
All existing and potential users of Life websites would now have a single meeting place thus providing a substantial audience and carefully targeted advertising opportunities on all levels. Whether it be national companies on the front pages or more localised businesses offered marketing opportunities on more suitable local pages Great British Life would become the go to lifestyle website.
The user experience will be entirely flexible. Searching for pub reviews in Cornwall for a forthcoming holiday; looking for B&B in the Peak District; searching for an organic food shop in Chelsea or social pictures of a glitzy charity ball they recently attended – all can be done at the same address.
Execution
The site will be easily maintained by one central team, with content updated daily by staff across the country. At the moment, sites are each set up with their own intricacies both good and bad. However, with one mother site there will be one method of doing things – efficient and effective.
Great British Life had to wait until it could provide good enough content from the finest counties and cities in the country. Now it is here, and backed by promotion in more than one million glossy magazine copies sold or distributed each month, it should quickly gain audience and achieve its objective of becoming famous as the best and easiest source of information about the finer things in our Great British Life. It may become the lifestyle website for the entire country.
Results
The site is set to launch on 16th November 2009.
www.GreatBritishLife.co.uk
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