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GAME plays on the power of its online community - Avail’s collective intelligence technology enables gamers to take advantage of peer recommendations
User-generated content is the keystone of GAME’s new online presence.
Introduction
For High Street computer game retailer GAME, driving an effective, exciting and engaging online
presence is crucial, and building a strong online community for visitors forms a central element. Since implementing Avail’s software, over 12,000 products have been rated and over 6,000 unique customer reviews submitted.
The challenge, solution and results
The High Street retailer Game was looking for a solution which could help them make use of their customer intelligence, both when it comes to searching and peer recommendations. Avail Intelligence make this possible by implementing their software, which uses sophisticated algorithms from customer behaviour on the site. The information drives real-time recommendations and user-generated reviews from the community to provide relevant products for other customers browsing the site.
The recommendations are expected to deliver significant, immediate and measurable improvements to GAME’s online conversion rates and average order values per customer.
Since the implementation, over 12,000 products have been rated and over 6,000 unique customer reviews submitted.
Improving relevance through community intelligence is a critical weapon for e-commerce sites looking to stand out in a competitive market. Avail Intelligence’s recent Trust Index research proved the power of user-generated feedback on e-commerce sites, with 69 per cent of online shoppers trusting user recommendations, and 61 per cent making a purchase from these reviews.
"Driving an effective, exciting and engaging online presence is crucial for GAME’s future strategy, and building a strong online community for our visitors forms a central element,” said Alex Croft, managing director of GAME Group Online Business. “By improving the relevance of our customers’ searches, we’re providing an appealing shopping experience that will in turn enable GAME to hit performance targets in terms of increased basket sizes and repeat purchases.”
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