Disney - 'Enchanted' Promotion Case Study from
 

Case Study

Disney - 'Enchanted' Promotion

Disney - 'Enchanted' Promotion
URL:  n/a
Key Industries:
Entertainment & Leisure
Key Sectors:
Design & Build
Display Advertising
Disney - 'Enchanted' Promotion


London Luton, in partnership with Disney, commissioned Milton Bayer to create a suite of POS marketing material promoting the film ‘Enchanted. The campaign ran throughout the Luton main terminal for a 6-week period and centred on a competition to win a magical trip to New York. Working with Disney and London Luton jointly, Milton Bayer managed the design and production of a range of materials, including; pull-up and hanging banners, shelf wobblers, A0 and A4 posters, competition flyers with reply cards and large drop boxes to collect entry forms.

“This is the best creative I have seen in a long time - well done! I must say, 100% genuinely, that this has been the smoothest promotion I have worked on. Hope to work together again soon.”

Marc Foley-Comer, Disney Brand Manager