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URL: http://www.concept.com
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Key Industries:
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Business
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Internet
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Mail Order Retail
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Office & Home Computing
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Publishing & Media
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Key Sectors:
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Affiliate Marketing
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Analytics
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Behavioural Targeting
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e-commerce
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SEO
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Concept Group
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Brief
Concept Group, a media and communications firm based in the UAE, previously hosted their website on the domain, conceptgroup.ae. However, as their business has grown, they began looking for a shorter domain that would reinforce a strong brand impression to their clients.
Strategy
Sedo, the leading marketplace for domains on the secondary market, suggested that Concept Group purchase concept.com. The domain had inherent natural traffic from users typing the name directly into their browsers and as a one word .com, had definite benefits of branding authority and strength. Concept Group decided to acquire the asset through Sedo’s professional brokerage service.
Execution
The domain’s 5 million unique visitors per month, are now directed to Concept Group’s main site, driving business and bringing in new potential clients. In addition, the media group now benefits from improved brand recall and conversions on non-web advertising and benefits from a strengthened online brand presence with this powerful domain.
Results
Aldrin Raphael, Group Chairman of Concept Group, says “We feel that targeted domains are a valuable investment. Since acquiring concept.com we now plan to use other type-in keyword web properties to drive visitors to our main site. We were pleased with our experience in working with Sedo; they have a professional team of domain experts who can identify domains that will work for your business.”
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