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URL: http://www.clivetagg.co.uk
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Key Industries:
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Business
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Publishing & Media
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Key Sectors:
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Design & Build
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e-commerce
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e-mail marketing
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Clive Tagg Photography
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Brief
In the words of the client “I want something simple and ninja!”.
The website needs to raise brand awareness, be reflective of the diversity of work, contribute to the longevity of client relationships and provide a private viewing gallery function.
All of this on a restricted budget!
Strategy
Having created Clive Tagg’s brand identity, the next logical step was to develop into one of his most important marketing opportunities – his website.
More than just pretty pictures, function is paramount - flash was used to create client managed showcase gallery albums.
Brand values to communicate are: simple, creative, image led, quirky and fun.
Execution
Our approach was to create a site that is:
Clean & confident;
Lo-fi;
unique and unstereotypical for the market;
easy to manage;
with an element of humour;
whilst being intuitive to navigate.
A flash-based gallery system was employed for dynamic content together with SEO optimised CSS;
Web based client login administration;
Custom ‘Clive Tagg’ Adobe Lightroom web gallery templates;
Slide Show Pro Director [for image management];
Campaign Monitor [for custom newsletter system].
Results
The site provides a unique window into the world of Clive Tagg – his photography; his philosophy; and his passion for his work and the photographic medium as a whole. Offering the viewer a unique memorable experience whilst refreshing and evolving the Clive Tagg brand.
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