Case Study

Brief

We wanted to produce a fun and simple game that would attract visitors to the BBC Children In Need website. The game would engage visitors and encourage them to revisit regularly to keep abreast of the fundraising activity for this well-known fundraising charity.

The idea of having Pudsey dressed up in different outfits gave the iconic mascot different personas, and offered an element of surprise at every ‘click’.

Strategy/Execution

We created and donated a brand new interactive game; Pudsey Pairs; for this year’s BBC Children In Need website.

‘Pudsey Pairs’ can be played at www.bbc.co.uk/pudsey/games

The game involves the iconic mascot dressing in various costumes and hiding behind portholes waiting to be found. The aim of the game is for users to find the identical pairs and score points. Speed is of the essence, as the quicker the pairs are found, the more points can be scored.

Wendy Owen, BBC Children in Need marketing and fundraising executive said: “We want to drive people to the website as it forms an integral part of our fundraising efforts. By increasing the interactivity on the site itself through Pudsey’s games, we can encourage people to visit and revisit the site to keep up-to-date with our fundraising news.”

Chris Hemingway, creative partner for MadeByPi commented: “We are pleased to make this valuable contribution to the BBC’s biggest annual fundraising event of the year. The team thoroughly enjoyed donating its creative and technical skills to such an important and well-loved charity.”