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URL: http://www.moonshinemedia.co.uk/clients/bfn
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Key Industries:
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Key Sectors:
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Design & Build
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e-commerce
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CapitalOne
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Brief
The aim of the digital project was to make people aware of Capital One’s Cash Back Credit card and to explain how the cash back function works. It was also to make borrowing on credit appear appealing, safe and fun to the modern consumer.
Strategy/Execution
Moonshine media created a campaign website with supporting banner ads which reflected the look and feel of the press and tv ads. It complimented the relaxed, unstuffy, brand values of the card with intuitive design and a cashback calculator which would work out how much cash you would be entitled to based on purchases made on the card.
Results
20000 unique visits in a 3 month period.
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