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CCV Publishing, part of The Random House Group, has partnered with social networking solution provider, Webjam, to design, develop and host an interactive online community for its Vintage imprint. The ‘Vintage Reading Group’ not only lets book lovers discuss their latest reads, write reviews and interact with like-minded people about literature – but also allows them with one click to run their own personal reading group.
Through the Vintage Reading Group community portal, CCV hopes to interact more closely with its readers whilst giving them the opportunity to discover and discuss new books. The social network also allows readers to interact with those passionate about reading anywhere in the world. Within the Vintage Reading Group portal, readers can also develop their own reading group, bringing a traditional off-line community online. Readers can invite members of their reading groups to join their own private social network focused around genres, authors, interests, books or simply to interact with their book-loving friends wherever they may be.
Claire Wilshaw, Vintage Marketing Manager, CCV Publishing, comments, "The Vintage Reading Group is a community of reading groups – where members can share ideas, recommend books and gain inspiration. Webjam allows us to forge a group of like-minded readers to engage in debate and receive feedback and ultimately, drive more sales of our books."
CCV has embraced the spirit of social media by making its portal open to everyone interested in books. This makes the portal an ideal platform for other literature-focused organisations, such as libraries and bookshops, to create their own sub-networks to let their customers interact easily and engage with other readers worldwide.
Commenting on the launch, Lexie Mendelson, Director of Business Development at Webjam, said: “The publishing industry is changing as are their customers in both the way they consume books and communicate with each other. By launching a social network and personalized reading groups CCV is putting a stake in the ground for the industry by innovating for the future whilst recognising the continued importance of the physical book to readers worldwide. A social network provides the perfect forum for readers to discuss with others what they really feel about the books they’re reading.”
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