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Organic Search Revenue Increases 300% with SEEC™
Brookstone Originally a catalog company, Brookstone today operates a direct marketing business that includes an ever-expanding Internet operation. Brookstone.com provides customers with unique, high-quality solutions for the home and generates an increasing share of revenue while also serving as one of the company's primary marketing vehicles.
SEO Situation
Brookstone’s SEO activities led to the site being visible in the organic search engines and a range of their popular keywords and search terms ranking well. However, Brookstone had challenging organic search revenue targets and needed an uplift to meet those targets, particularly in the short term, without changing current SEO activities.
Challenge Increase Revenue with Complementary SEO Solution
Brookstone’s challenge was that they believed there was more organic search revenue that could be gained, but recognized that their current manual SEO practices were not going to achieve that. According to Steve August, Operational Vice President of Customer Marketing, “We knew that to reach our next quarter revenue targets from organic search, we needed to find a very innovative, complementary and scalable SEO solution that would provide incremental results to the traditional SEO approach we had taken, whilst allowing our current SEO activity to continue. And because of the short time-frame to implement this new SEO solution, we needed something that would require little involvement from our IT team.”
Solution Incremental Next Generation SEO
Brookstone selected YourAmigo’s unique Search Engine Enhanced Content (SEEC™) solution, a managed organic search marketing technology, which was proven to deliver incremental organic search revenue. SEEC’s patented technology was able to provide new and complementary next-generation SEO capabilities that are not available from manual SEO.
With SEEC’s innovative, intelligent technology, YourAmigo’s SEO experts were able to undertake deep and comprehensive analysis of relevant search terms, keywords and key-phrases to identify where Brookstone could gain a major uplift in organic search revenue. With this analysis, SEEC™ was able to automatically create hundreds of additional, high-ranking Search Engine Results Pages (SERPS) which created additional exposure and new revenue for Brookstone.
This solution was able to be implemented without Brookstone changing their website or adding any new products and with little impact on their in-house IT resources.
Results Revenue increased 300%
Within one week of launching the SEEC™ solution, the new Brookstone SEEC™ pages were being indexed in Google, ranking highly and driving new revenue for Brookstone. Over time, more than 100 keyword terms were ranking top 10 in Google.
According to Brookstone’s Internet Marketing Manager, John Lucey, “YourAmigo was engaged shortly before the fourth quarter, where they delivered more than 250,000 new visitors, which Brookstone would not have had otherwise, with 1500 incremental, new conversions per month average, resulting in a tripling of organic search revenue, a stunning result” … and with YourAmigo’s performance-based SEO, Brookstone only paid for results!
Capabilities In addition to SEEC™, YourAmigo has a suite of next generation SEO capabilities under the Spider Linker™ brand.
“When compared to other options, recent SEO technology innovations by YourAmigo have exceeded our expectations significantly.” – Steve August - Operational VP of Customer Marketing, Brookstone
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