British Gas Case Study from SiteTagger
 

Case Study

Company Name:
SiteTagger
Company URL:
http://www.sitetagger.co.uk

British Gas

British Gas
URL:  www.Britishgas.co.uk
Key Industries:
Retail
Key Sectors:
Affiliate Marketing
Analytics
Display Advertising
e-mail marketing
Pay Per Click
British Gas

British Gas, a SiteTagger client for over a year now, has started on phase two of their program. Having implemented SiteTagger’s single line of code to sort out their tagging, they are now producing Attribution reporting through their web trends analytics, with the assistance of our sister company Yard Associates. Using sophisticated de-duplication models British Gas can now use SiteTagger to de-duplicate traffic and save on their marketing spend.