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URL: http://www.beatthatquote.com
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Key Industries:
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Entertainment & Leisure
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Financial
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Telecommunications
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Travel
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Key Sectors:
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Behavioural Targeting
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CRM
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e-commerce
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e-mail marketing
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mobile
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BeatThatQuote.com
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Brief
With an email marketing strategy that was integral to the business’ growth plans, Beatthatquote.com required a strategic partner and technical platform that could deliver high volumes and allow them to capitalise on the growing importance of price comparison sites. Other challenges included:
Deliverability
Delivery rates to Inbox needed to be consistently high. ISPs needed to be managed to ensure the required volumes were delivered, with IP ranges optimised for beatthatquote.com and their partners. The complexity of this task is greater when deploying acquisition email campaigns.
Volume
With email volume scheduled to double in the first 3 months, scalability was imperative.
On boarding
The switch from their previous ESP to Epsilon International needed to be seamless and cause minimal disruption to the business, requiring a well managed on boarding process.
Profiling
beatthatquote.com utilise a proprietary profiling tool that needed to sit outside DREAMmail and function effectively.
Strategy
Epsilon International’s DREAMmail platform allowed beatthatquote.com to immediately deliver large number of emails per month with strong delivery rates. The scalability of the platform ensured that after 6 months, beatthatquote.com were able to comfortably increase the amount of emails sent a month by a large amount with consistently high delivery rates and no technical issues to contend with.
- Epsilon International’s deliverability team maintain excellent ISP relations ensuring that beatthatquote.com enjoy strong deliverability rates and the minimum of disruption to their campaigns.
- Deliverability issues were also negated for beatthatquote.com and their partners by configuring a range of dedicated IP addresses.
- From confirming Epsilon International as a supplier to broadcasting high volumes regularly took beatthatquote.com just 4 weeks. This included fact finding, technical consultancy, client set up and training, all managed by Epsilon International’s internal Project Management Office.
- Seamless integration between DREAMmail and proprietary software is achieved through DMConnect, allowing beatthatquote.com to perform complex segmentation and analysis through their in house profiling software and upload highly targeted acquisition data straight to DREAMmail.
Results
- Scalability of the DREAMmail platform means that beat¬thatquote.com have managed to substantially increase the number of emails sent in a very short period with plans to accelerate this growth further
- Triggered messages now account for 22% of emails sent
- Delivery rates have seen an immediate uplift
- Open and click through rates have increased by around 20% with positive impact on revenue
“Epsilon identified our problem and came up with a decisive plan which they managed from start to finish, the pressure was on but they delivered and surpassed expectations.”
Rene James-Barriteau, email marketing manager, BeatThatQuote.com
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