BT Media and Broadcast Case Study from Design by Structure
 

Case Study

Company Name:
Design by Structure
Company URL:
http://www.designbystructure.com/

BT Media and Broadcast

BT Media & Broadcast home page
BT Media & Broadcast home page
Bt Media and Broadcast sub page
Bt Media and Broadcast sub page
URL:  www.broadcast.bt.com
Key Industries:
Telecommunications
Key Sectors:
Content Management
Design & Build
Usability
BT Media and Broadcast

 Generate business leads online

A website design for the Media and Broadcast division on BT. Deliberately content light, the focus is on customers getting in touch with BT. The website was designed to be search engine friendly with 40% of traffic generated from Google. Since launch the site has generated 100's of leads for the business.

The website features a series of high profile case studies designed to demonstrate BT's credentials in this space.

The website was designed to be easy to read and use. Text is clearly laid out and there is a call to action displayed prominently on each page to encourage users to get in touch with BT.