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URL: http://www.talkingteatree.co.uk/
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Key Industries:
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Entertainment & Leisure
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Pharmaceutical
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Key Sectors:
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Content Management
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Design & Build
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Digital Marketing
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Full Service Agency
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Australian Tea Tree
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We developed a microsite for Ransom Consumer Healthcare’s Australian Tea Tree to promote the brand’s tie-in with Baz Luhrmann’s Australia movie, starring Hugh Jackman and Nicole Kidman.
Visitors to the site could view the movie trailer and enter a competition to win an all expenses paid trip down under. The web site received heavy promotion with in-store shelf wobblers, in-pack leaflets and inserts within the DVD of the movie.
The microsite increased visits to the main Australian Tea Tree web site and the competition attracted over 12,000 entries.
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