|
|
|
|
|
|
|
|
|
|
URL: http://www.ask.com
|
|
Key Industries:
|
|
|
|
Key Sectors:
|
|
Design & Build
|
|
Social Media
|
|
Viral Marketing
|
|
|
Ask Jeeves
|
|
Brief
Moonshine Media were commissioned to develop a digital application for Ask Jeeves, which allows users to personalize the Ask Jeeves ‘butler’ character in a ‘Mr. Ben’ inspired online changing room to create a desktop theme.
Strategy
The strategy “was to make the [brand] synonymous with questions and answers because Jeeves inherently stands for answering people’s questions”. The brand’s goal now is to: “evolve the Jeeves character and further harness the love people have for this iconic figure”.
Execution
Dress Up Jeeves is an exciting project that enables users to engage with the Ask Jeeves brand and have fun with the “loveable Jeeves character” by creating their very own Jeeves. Users can personalize their very own Jeeves by giving him a formal look, a country look, dressing him like Elvis or even in Aloha Hawaiian holiday attire.
Results
This application offers a further dimension to Jeeves’ character and has been designed so that users can share their own Jeeves via email with friends or in social networking sites. They can set their own Jeeves on their Ask Jeeves homepage so that it is completely personalized to the individual. Ultimately, the project has been a real partnership with Moonshine collaborating with the Ask Jeeves team and Framestore.
|
|
|
|
|
|
|