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Being the best - increasing the brand focus online
Anadin is the UK’s number one brand of pain killers. We have been fortunate to work closely with them over the last 5 years. During this time we have frequently provided high-level strategic input regarding their online brand positioning, and co-ordinating with TV campaigns and other media channels.
Recently Anadin asked us to upgrade their website. After careful consultation we designed and built it around a powerful bespoke Content Management solution, making it much easier for them to update the site information, including the multiple Flash sequences that we produced.
As part of an on-going process to maximise Anadin’s return on marketing investment, we have been working with them to integrate their online and offline media strategies, in order to gain additional benefits from the co-ordinated campaigns. This has included delivering campaign specific banner ads and PPC campaigns, together with in-depth analytics reporting, and recommendations to further improve Anadin’s online presence.
" I just wanted to email you to say that it has been an absolute pleasure working with you all. I have appreciated all your support, hard work and help with everything and all your patience through the endless copy approval! "
Claire Rowland - Wyeth Comsumer Healthcare
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