3Mobile Case Study from

Case Study: 3Mobile

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3Mobile
3Mobile
3Mobile

Mindshare’s client Three, a major UK mobile telecommunications provider, needed to address their largest paid search challenges - budget fluctuations, varying target CPAs and limited internal resources in a volatile and competitive market. Mindshare drew insight from IgnitionOne’s inter-channel data and used the efficiencies of its automated bidding technology to optimise the account consistently in a tough market. Although budget was increased by 90 per cent, IgnitionOne’s automated bidding tool was still able to reduce aggregate CPA by 12 per cent.