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When it comes to online marketing it’s the bottom line that counts. Marketing Directors often stand alone to justify expenditure for personalization web projects, customer and supplier micro-sites and search engine optimization campaigns for which the business case weakens when faced with the requirement for a significant ROI.
Optimising your online marketing can ensure that your business maximizes the potential, the opportunities and the results of internet marketing activities. The following examples show how real businesses have experienced these achievements across their business through the correct deployment of an enterprise strength content management system from Mediasurface.
Realign Online Strategy
Hitachi Capital wanted to improve efficiencies of its 18 websites through the reduction of web costs and increase their time to market for content and corporate customer micro-sites.
The answer was to rationalize Hitachi Capital’s online strategy to consolidate the existing management of websites onto a single, unified technology platform that could be used by non-technical staff to create, launch and maintain the daily functions of the separate websites.
Rationalization Strategy Benefits;
• Minimises day to day dependence on finite technical resources for publication & daily maintenance
• Customer Relationship and Marketing Managers are now master of their own content pages
• Elimination of content duplication where unified content is shared across all 18 websites.
• Brand controlled templates can be rolled out for rapid deployment of new website
• Redeployment of the web/IT team into other business development projects
Read the story in full http://www.hellomorello.com/resourcecenter/casestudies/hitachicapital
Making Money from the Web
New Star Asset Management needed to maximize its existing internet sales channels to support its aggressive growth strategy.
The answer was to bring web management in-house, immediately cutting £300,000 in yearly web costs and to then facilitate the reuse of online information across the group to reduce operational costs and increase productivity. Being able to publish without cost, invest in development of marketing skills in-house and report a significant reduction in web related expenditure means New Star are actively extracting monetary value from their existing online sales channel.
Budgetary Benefits;
• 100% in-house control of web assets to publish without external design/creation costs
• Cut maintenance and update bottlenecks that increase web related expenditure
• Improve productivity of staff throughout organisation
• Observe compliance and accessibility regulations with out-of-the-box functionality
New Star Saved;
• Observe compliance and accessibility regulations with out-of-the-box functionality
• 68% reduction costs in Year 1 (included the purchase of Morello)
• 94% reduction expected in Year 2
• ROI within 6 months
Read the story in full http://www.hellomorello.com/resourcecenter/casestudies/newstar
Globalize with Localization
Worldwide ERP provider SSA Global had a vision to create multiple regional websites, united under the global brand and hosting shared content but managed by the staff in regional locations and published in the local language.
SSA Global chose to publish multiple websites from a single technology solution that could support the sharing and repurposing of content to 68 local offices, delivering it in the local language but also enabling local offices to publish local news, events and topics at the same time.
Going Local Benefits;
• Position SSA Global as global company with a ‘local touch’ as each website markets to its regional market base
• Changes to master corporate information performs instant dates on every regional website
• Empowered staff can give an immediate responses to events and news at a local level
• ‘Rogue’ websites, branding and corporate identity are eliminated with centrally controlled, locally tailored templates
• Creation of an inclusive corporate communications strategy where the SSA Global ‘intranet is king’
Read the story in full http://www.hellomorello.com/resourcecenter/casestudies/cs_ssaglobal_infor
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