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Making Data Work For You – Think Big Start Small

If you work in digital media there’s no escaping data. It underpins pretty much everything we do and fuels strategic…

Data Digital Marketing Media

B2B: Digital Marketing Spotlight Roundup 5 April 2018

On Thursday 5 April, Figaro Digital were joined by B2B digital marketers at The Hospital Club, Covent Garden, for an…

B2B

The Figaro Digital Digest: 6th April 2018

The long Easter Bank Holiday has come and gone, and we’re feeling refreshed and re-energised, but has the marketing world…

Digital Marketing

Taking Command Of Voice: What The New Channel Means For Marketers

Every morning I ask Alexa to read out the news, turn the lights on in the kitchen, and start making coffee. My…

AI Consumer Behaviour Customer Experience

The Figaro Digital Digest: 29th March 2018

Happy Easter from everyone here at Figaro! Here is your bank holiday weekend round-up of the latest marketing news to…

Digital Marketing

How Combining Data And Emotion Will Transform Your Advertising

Marketers frequently discuss targeting a person at the right stage of the buying funnel and how successful copy should evoke…

Consumer Behaviour Customer Experience Data