Today we released the 2nd edition of our m-commerce white paper.
Key topics included in the report are outlined below or you can click here to download the full white paper.
For reference, our first m-commerce white paper, published in November 2011 can be found here.
Mobile growth trends
• Location based services
• Mobile payments
Mobile trends seen through Affiliate Window
• Sector specific traffic
• Conversion rates
• Sales by day of the week
Advertisers with mobile sites
Benefits of mobile optimised sites (with tracking in place)
• Uplift in sales through a mobile checkout
• Improved AOV through a mobile checkout
• Shorter lag times through a mobile checkout
The importance of affiliate tracking
Developments to our platform
Opportunities through the performance channel
• Location based marketing/incentivised opportunities
• Mobile price comparison
• Paid search
• Call tracking
If you have any questions or would like to speak with a member of the Strategy Team regarding any of the mobile stats or details, please email Strategy.