Here are some more of the great lessons shared by our speakers at the Figaro Digital Winter Conference. Find links to the videos below, and don’t forget to continue the conversation on Twitter at @Figaro_Digital.
Guy Levine, CEO and Founder of Return, has plenty of experience of social platforms and their various associated benefits and obstacles. But as the title would suggest, a clear winner has emerged. In 21 high-energy slides, find out how Return has leveraged the many tools and capabilities of Facebook to drive engagement, growth, and ultimately sales for its clients. By understanding the motivations and likely triggers which will inspire your customers to purchase, marketers can make sure that their messaging is efficient, economical, and hard hitting.
Influencer marketing is having a ripple affect across industries, especially beauty, as brands look to their loyal customers to become the ultimate brand ambassadors for their products. With a product range that spans not only diverse audiences, but continents, Thomas Dawes, Creative and Digital Director at Godrej, knows how the power of influencers can be both challenging and rewarding. Dawes shared how the brand has worked with a cohort of creative and inspiring influencers, and explained how to make an influencer partnership work for your brand.
Digital transformation is forcing even the largest companies to reevaluate their internal structures, in order to get the most from the technology and solutions available to them. Toyota Europe is no exception, working closely with Amaze to realign its aims for the digital marketplace and improve its position in the competitive automotive sector. Jasper Bell, Head of Commerce at Amaze explained how the agency, with a programme of continuous testing and enhancement, continues to develop and improve Toyota’s strategy in this in-depth case study.
With so many new digital innovations coming to the fore in 2017 alone, it’s no surprise that some marketers have already prophesied the end of email as the marketer’s weapon of choice. But Danielle Woolley, Head of Customer Success at Adestra, came armed with some myth-busting statistics. Despite competition from other mediums, email continues to reign supreme in terms of engagement and traffic. Find out some of the latest ideas you can implement to keep your email strategy going strong, whatever the naysayers say.
It seems that AI isn’t out of the press at the moment, as its huge potential for good and evil is debated across consumer and trade publications alike. But there are ways in which AI can be introduced to marketing strategies right now to reduce the lead time on manual tasks and increase accuracy. Tom Harris, Sales Director at Emarsys, challenged marketers to ask themselves if they are ready for AI, and outlined some of the possibilities for transforming the day to day priorities of their brands with dedicated automated solutions.
Stuart Banbery, Marketing Manager at SocialSignIn reflected on the ways in which client Virgin Trains has developed its strategy to encompass a number of channels while still maintaining the carefully curated brand persona it has become known and respected for. With the social media team sitting as an autonomous, yet still well-integrated force within Virgin Trains’ marketing stack, it has given their social team the freedom to test and learn within their social strategy, going above and beyond to make sure that customer needs are catered to at every opportunity.