Training Events

Acquisition Day 2 – 21st July:
Pay per click - buying traffic through paid search and paid social

Registration
8.45am

Start
9.15am

• Principles of pay per click advertising
• Google AdWords - Account setup

- Optimal campaign and ad group structures
- Keyword choice and match types
- Effective ad copy and testing
- Landing page selection and monitoring
- Campaign options (including geo-targeting, networks, devices, scheduling)
- Conversion tracing and linking with Analytics

• Ongoing optimisation and management

- Understanding Quality score and how to get the most conversions (leads/sales) for your budget
- Optimising your account and checklist of improvements

• What’s new in Google Adwords?
• Other paid search and display ad platforms
• Paid Social platforms
• Practical review of delegates pay per click campaigns

Close
5pm

The Figaro Digital Marketing Academy is a 4 day overview of the most important aspects of online marketing:

Customer acquisition (2 days)
Customer conversion (1 day)
Customer retention (1 day)

By examining the different stages of the buying cycle the academy presents digital marketing using a more holistic and integrated approach, rather than focussing solely on the separate techniques or tools.

The course can be taken as a whole or you can pick and mix specific days to meet your needs.

Who would benefit from this training?

• Business owners/ decision makers
• Marketing managers/directors
• In-house marketing managers
• Web content and ecommerce managers
• Agency staff and account managers

Cost: £495 +VAT per day
OR book 4 days for the price of 3 (£1485 +VAT)

Use the 'Register' link to book your place for: 
Acquisition Day 2 – 21st July - Pay per click - buying traffic through paid search and paid social

Call 020 7870 3380 for further details, bookings for more than 1 day & group discounts

These are small classes so places are limited.