Training Events

Digital Marketing Foundations Workshop
Stream:20 presented by Figaro Digital

The Digital Marketing Foundations Workshop details exactly how each part of the online marketing mix should fit into the ultimate goal of increasing revenues.

If you need an experiential understanding of the major online channels available for marketing, or a better way of measuring the effectiveness of your activities, this course is what you need.
Gain a foundational understanding of the key issues for each channel from our professional consultants. Gain access to a library of downloadable tools and documents that you can immediately put to use.

Location

Training Location: Stream:20 offices, London, EC3.
Short walk from Liverpool St., Bank, Fenchurch St. and Aldgate stations.

You will be able to:

• Plan and manage £5M-£20M online budget
• Understand and manage the essential issues behind the key marketing channels
• Plan and measure activities across multiple channels
• Identify specific actions that will boost ROI
• Understand the most effective approach to your target audiences
• Utilise professional processes and checklists
   

Who should attend?

Marketing and communications professionals wanting to understand more about the opportunities presented by digital marketing and how to manage digital marketing channels.

Previous training attendee job titles: Senior Marketing Manager, Marketing Manager, Brand Manager, Digital Marketing Executive.

Cost = Free

Please call the Office on 0207 870 3380 if you have any questions regarding this event.

At the Workshop, attendees are given:

• A clear understanding of digital channels and their expected returns
• A foundational understanding of the key issues within each channel
• Knowledge of exactly how to assess channel performance

Free Post-Course Extras

• Digital Marketing Toolkit (templates, reporting dashboards, links to key websites and more)
• Access to our dedicated training site (download all the materials presented on the day)
• Ongoing digital marketing tips from the Stream:20 team
• Certificate of completion

Refreshments

Refreshments, lunch and snacks are provided without charge.
 

Agenda:

9.00
Registration and coffee

9.30-10.00
Introduction to Digital Marketing & How to Measure Effectiveness

• Definitions
• Measurement metrics
• Basics of planning
• Setting objectives and targets

10.00-10.45
Web Conversion

• How websites have evolved
• The conversion process
• The importance of landing pages
• Baskets and checkout
• Best practice sales processes

11.15-11.30
Break

11.30-12.00
Email Marketing

• Uses of email marketing
• Data collection and quick-wins
• The importance of relevancy
• Subject line and content testing
• How to improve open rates andclick-throughs

12.00-12.30
Display Media

• The different types of displaymedia
• Integrating brand activity
• How to buy media effectively
• Retargeting techniques
• Optimising and reporting

12.30-13.00
Social Media

• Getting the fundamentals right
• How to utilise social media
• Growing your following and fans
• Community and content Management

13.00-13.45
Lunch

13:45-15:15
Search Marketing – SEO

• The importance of naturallistings
• Key SEO considerations
• Identifying keywords
• Internal links and link building
• Optimising techniques

14:30-15:15
Search Marketing – PPC

• How does PPC advertising work?
• Benefits and disadvantages
• Management of campaigns and keywords
• Understanding Google quality score
• Google content network

15.15-15.30
Break

15.15-16.30
Affiliate Marketing

• The benefits of affiliate marketing
• Choosing an affiliate network
• The different types of affiliates
• Setting up your campaign
• How to managing and grow your program

16.00-16:30
Q&A

16:30
Close & Networking