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The Figaro "Digital Health Check Forum" is a one day forum for leading digital marketers who are looking to source new suppliers and improve their digital strategies.  The event is being organised by Figaro Digital in collaboration with our digital partners.

The concept of this event is that through one-to-one meetings and presentations in the theatre, each delegate will leave with fresh impetus to improve their digital strategies as well as forming new business partnerships for future collaborations.

For delegates this event is completely free of charge, but to qualify for a place, delegates will need to give us detailed information on their budget, authority to buy, and sectors in which they are looking to invest, as part of the registration process.This will then be passed to our agency and digital supplier partners so they can prepare accordingly. The effect of this is to provide each delegate with a detailed "Digital Health Check Report" on their chosen sectors.

Please call the Figaro Team on 01727 220520 if you have any questions regarding this event.

There will be one agency or digital supplier representing each of the following key sectors:

Analytics
Behavioural Targeting
Affiliate Marketing
Content Management
Design & Build
Display Advertising
E-commerce
E-Mail Marketing
Mobile
SEO
Social Media
PPC
Usability
Viral Marketing
Video/Rich Media

During registration each delegate will select five of the above sectors and give information on their current activities so that each agency and digital supplier partner can prepare, plan and research accordingly.

For delegates the day will be split equally between supplier meetings and presentations from our speakers in the Hospital screening room.

During each 40 minute meeting, the agency or digital supplier will run through a report for each delegate, thereby maximising delegates time and giving a truly valuable document that can be implemented into their digital marketing activities.

The full itinerary for delegates and our agency and digital supplier partners will be given out one week before the event.

08.30
Registration

08.50
Neil Argent - Publishing Director, Figaro Digital
Introduction

09.00
Jonathan Briggs - Co-Founder - the OTHER media
Looking beyond your analytics data

This session will look at techniques and practical advice to improve your digital strategy through key metrics, social monitoring and experimenting with small changes.

09.45
Scott Christie - Business Development Director, Jellyfish
10 for 2010

The major theme for 2009 was the economic crisis with the general consensus being we can use search to market our way out of recession. Whilst officially figures for Q4 see the UK moving out of recession some experts are predicting 2010 will be a much tougher year. With everyone tightening their belts, creating efficiencies within existing PPC budgets seems to be the main campaign driver. During this session we will reveal 10 search tips & techniques you can employ to get the most out of your paid search campaigns. These strategies have been proven on campaigns with multimillion £ budgets as well as those with more modest spend and will help increase conversion volume, brand exposure and ROI.


10.30
Rob Myers - Group Product Manager, TelecityGroup
How resilient infrastructure underpins every successful digital marketing campaign

Innovative use of multimedia content demonstrates how marketing is changing, by encouraging an interactive experience to engage consumers. It is important that leading brands embrace such interactive marketing with websites that can withstand the rigorous demands and increasing volume of end-users.

Rob Myers will present how Walkers used TelecityGroup's resilient Data Centre infrastructure to support its hugely successful ‘Do us a Flavour, Win a Packet’ competition, which invited consumers to suggest new crisp flavours and upload images to explain the inspiration behind the idea. The campaign relies heavily on the use of multimedia to engage consumers, building on the success of the previous ‘Brit Trips’ campaign which saw traffic to the website increase by 2,500% and thus placing huge importance on the need for a resilient, scalable IT infrastructure.


11.15
Break

11.30
Simon Crab – Executive Creative Director & Nick Gillett - Managing Partner, Tangent One
The Labour Party and Social Media

With the UK election still very front-of-mind, Tangent One reveals how it used social media to help the Labour Party make the most of word-of-mouth influence nationwide. It was a spectacularly effective campaign and this is the first time it’s been seen outside Labour Party HQ.

12.15
Nick Bareham - Business Development Director, RedEye
How to make more money from email 

Forrester Research reports that email marketers integrating web analytics data can generate nearly 4 times more revenue and 18 times greater net profits. Forrester also estimates that within five years consumers will opt-in to receive over 24 email marketing messages every day. 66% of consumers quote frequency of emails as a reason they unsubscribe. This presentation explains how to make more money by combining web analytics data with email to drive behavioural email, and use consumer engagement to optimise email frequency for maximum return.

Attendees can expect to gain the following insight:

• Discover the latest trends to improve email marketing
• Learn the best ways to segment and target using behavioural email
• Understand how to use consumer engagement to optimise email frequency for maximum ROI 

13.00
Lunch

14.00
Jim Brigden - CEO, I Spy
Joining the dots between your companies search strategy and onsite conversion optimization

Where marketers are demanding more measurable results from their agencies and search has become the norm of any good digital marketing department I Spy is continuously offering further opportunities and even guaranteeing an outstanding return on investment. As a result of ensuring cost efficiencies and KPIs were exceeded specialist digital marketing agency I Spy, has recently announced a 65% increase in demand for its integrated service offering during 2009.

This presentation will focus on the main key obstacles facing digital marketers today with a focus on joining the dots between your companies search strategy and onsite conversion optimization. 

14.45
Charlie Grieve - Founder and MD, Brandcast Media
Online video: who’s watching?

Videos are now commonplace on the web. What can they add to the online experience? What can they do for the business? How can brands cut through the clutter? Charlie Grieve shows how some companies are using the medium to engage their visitors more deeply.

15.30
James Hudson, Media Director, Web Liquid UK
Performance Marketing; More than just Pay on Performance?

Why do brands assume that Display Performance Marketing is only restricted to Pay on Performance models? More often than not, they restrict themselves to Affiliates and the small group of publishers that will work on a CPA basis to run their Performance Marketing strategy. But such a viewpoint can seriously limit the potential returns of your campaigns. The great advantage of digital channels is that you can use data to allow you to work in much more imaginative ways and still get the responses you need within the performance model you desire.

This presentation will take you on a whistle-stop tour of Worth Creation, Behavioural Marketing, Value over Rate and other Key Buying Metrics that you can use for your Display Performance Marketing, guaranteed to improve your value targets whilst ensuring great volume response.

16.15
Break

16.35
Archna Trivedi - Senior Account Director, Epsilon
The Art of Lifecycle Marketing

Lifecycle marketing has become one of the key strategies in email marketing today. To understand its impact and to learn about building customer lifetime value, Archna Trivedi will guide you through the basics and teach you how to build optimised email programmes as well as how to understand your own customers’ lifecycles.

17.20
Final Meetings

18.00
Networking, Drinks & Canapés