| Content Management 6th October 2009: |
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Venue:
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The Hospital Club
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Date:
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06.10.2009
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| Agenda: |
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1.00-1.30
Registration
1.30-1.40
Introduction
1.40-2.10
Richard Chivers – Technical Director and Head of Development, Contensis
Social Networking in the Enterprise
Why does social networking matter in today’s enterprise environment? And how does it, or perhaps should it, effect your organisation. We will provide an insight into social networking in the enterprise, focusing on the problems and lessons learned implementing social networking in a university environment with potentially a hundred thousand end users.We will also look at how social networking can help you engage with your end users and how this can be achieved whilst still delivering a single integrated and personalised content management solution.
2.10-2.40
Ian Truscott- Vice President, WCM Product Strategy, Alterian
Don’t Shout! Engage With Your Online Audience
Once you have someone browsing your website, you’ve a chance to engage, to persuade and to educate a captive audience. But with the next site or page just one click away, you’ve just seconds to grab their attention. And customers have high expectations these days. They want faster responses to requests, more conversational interactions, and more relevant content.
As organizations strive to make their websites more personalized in an effort to improve the customer experience and engage more effectively with their prospects, they need to exert the power of their Web Content Management systems in order to make content more dynamic and relevant to individual users.
Web Content Management systems can no longer be used in isolation from other marketing technologies, but need to become part of an integrated marketing platform that combines online channels, data analytics and other marketing technologies.
2.40-2.50
Break
2.50-3.20
Ruth Knight - Sales and Marketing Director, Vyre
The Diverse and Profitable Worlds of Content Management
VYRE will be presenting three mini case studies highlighting the diverse business challenges that can be profitably solved by deploying a marketing orientated CMS. For each case study we will examine the business challenge, the solution, project results / ROI and also the best practice principles needed to help guarantee success.
Case Studies
ESPN STAR Sports - The ESPN STAR Sports news portal delivers dynamic, interactive personalised content, and since launch in June 2008 the site has seen traffic increase by over 19% month on month.
Diageo - The Diageo Brand Asset Management programme is one of the largest and most complex world-wide asset management programmes undertaken and is currently delivering an ROI of 10:1 to the business.
Virgin Holidays - Virgin Holidays multi-channel content publishing solution has achieved a 50% reduction in both web and brochure production times.
3.20-3.50
Felix Velarde – Managing Director, Underwired
Making Millions from eCRM - practical tips for revolutionising consideration and revenue
Using examples from The Sun's Dream Team Fantasy Football, with revenues increased by 32% within the first few days of rollout, and McCain Foods, where brand engagement has increased from 14% to 63% in ten months, this session will focus on how planning and segmentation of content can drive extraordinary commercial results.
3.50-4.00
Break
4.00-4.30
Andrew Fawcett, - Account Director, Pindar plc
Content Uncovered : Leveraging the power of your product information in a Multi-Channel world.
During tough times the ability to leverage scarce resources and properly manage your product content is key. The presentation highlights how organisations need to focus on best practices for managing their product information and publishing workflows if they are to
- deliver relevant information to the right person at the right time
- successfully optimise Multi-Channel marketing strategies
- unlock the potential of Global and e-Channels
- Maximise ROI – realising business efficiencies and cost savings with the right content management infrastructure
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Andrew Fawcett
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In his role as Account Director, Andrew works with Pindars UK-based customers to deploy state-of-the-art content management, publishing and e-commerce solutions. Previously responsible for the hosted applications, ecommerce and software-as-a service portfolio for KCOM Group plc he led content and service development of the groundbreaking Broadband TV service 'KIT' Andrew has over twenty years experience in the media, telecommunications, electronic publishing, IPTV, ISP and hosting industries.
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Felix Velarde
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Felix Velarde is MD at Underwired, the UKs leading eCRM agency. Felix is a heavyweight in digital marketing, and is one of the original founders and opinion formers that shaped the industry to become what it is today.
Felix set up one of the UKs first digital agencies, Hyperinteractive, in 1994, following which he founded, sold and later managed the digital arm of Interpublic-owned Lowe with creative director, Jason Holland (a business partnership now in its 15th year).
In the past five years Felix has once again broken new ground and revolutionised the eCRM field under the guise of Underwired, which until this year was the only pureplay eCRM and digital relationship marketing agency paving the way for a new sector that is blossoming.
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Ian Truscott
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Ian Truscott is Vice President, WCM Product Strategy at Alterian. He is responsible for leading the strategic product vision and market direction for Alterian’s Web Content Management products, which were incorporated into the Alterian portfolio following the acquisition of Mediasurface (and its flagship products Morello and Immediacy) in July 2008.
Ian previously held the position of CTO at Mediasurface, with responsibility for the technical vision and development of the Morello product. His passion for web technologies and experience of enterprise software has grown over the last decade through engaging with global blue chip organizations such as AstraZeneca, McDonalds, Diageo and Glaxo, whilst working for some of the major vendors and pioneers in this arena across the USA and Europe.
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Richard Chivers
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Richard is Technical Director and Head of Development at Contensis. Richard has a vast knowledge of the content management space having successfully completed a host of projects for various blue chip companies and prestigious public sector organisations over the past 10 years.
Richard has been with the company from day one delivering projects for the likes of Virgin.com, Pearson Education Ltd, Henderson Global Investors, The London School of Economics and Fulham Football Club, to name but a few.
Richard and his team work on the cutting edge of today’s web development, applying this experience to a range of Global projects.
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Ruth Knight
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Ruth Knight is the Sales and Marketing Director at VYRE, is a member of the Chartered Institute of Marketing and holds a Politics and Law degree. Before joining VYRE in 2002, Ruth worked for The Guardian Media Group, September Films and Getty Images, in both a business development and marketing capacity. Having worked in the content management, media and broadcast worlds 15+ years Ruth has accumulated a wealth of experience related to streamlining business processes, monetorising content and bringing efficiency to marketing operations. Specialist areas of knowledge include the introduction of social web to the enterprise and the change management related to marketing efficiency programs.
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Auros
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Auros deliver complete content-managed web solutions, with the experience and track-record of success to back up a comprehensive capability to advise, train and support. Through innovative design and cutting edge technology we help our clients to achieve measurable business benefits and the best possible return on their investment.
Boasting a client list featuring corporate firms and multi-nationals such as Emerson, Emap, Knauf Insulation, Scott Wilson, Synergy Healthcare, Thomson Local, and Virgin Media, local and central government and other public sector bodies, Auros has established an impressive track record in delivering highly effective online systems. Auros is the leading Alterian CMC implementation partner.
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Genetics Ltd
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Genetics Ltd is the developer and provider of the Contensis suite of products, the most recent version of which is R5. Established in 2001, the company is based in Shropshire and includes RIBA, FulhamFc, LSE and CIM amongst its clients. Genetics provides professional services in the following areas: project management; system integration and installation; implementation, testing and configuration; training; data migration; template design/creation; website design; bespoke development; senior consultancy; account management; support & maintenance and hosting.
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Pindar
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Pindar has evolved from being a local printer to one of the most advanced and sophisticated providers of publishing services in the market today. We help our customers sell more in a multi channel environment through quality print, product information management know-how and e-commerce expertise.
Our software product portfolio ranges from AgilityCMS - a comprehensive Product Information Management (PIM) solution, optimized for multi-channel commerce, to e-commerce systems designed to help manage product information and drive B2B and B2C sales.
Our services include printing (sheet fed and web offset), photography, page production, system hosting, and digital media creation and management, as well as market specific services such as the design and production of maps and timetables.
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Vyre Ltd
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VYRE Unify is a Content Management platform designed to automate the digital marketing supply chain.
VYRE's single platform approach provides a range of solution options and unifies the worlds of content management, digital asset management and marketing resource management.
The unified platform increases process efficiency and eradicates content silos, helping to drive down costs and deliver a quicker time to market for products and services.
In support of the Unify solutions VYRE provides a full service offer that includes creative design, requirement analysis, project management, change management, support and hosting.
VYRE clients include: Diageo PLC, Nokia PLC, The National Trust, Virgin Holidays, Inghams, Oasis Community Learning, Queens University Belfast, ESPN Star Sports, The Society of London Theatre, Blink Productions, Cambridge University Press, The AAT and IMG Media Group.
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