Events

John has over fifteen years experience of IT and Web based Sales & Marketing, most recently focused in the Search Marketing industry with MediaCo.

John has an educative approach to the sales & marketing process and has delivered numerous presentations at national events & conferences on behalf of Technology for Marketing, Internet World, the Online Marketing Show, MAD Search Strategies, the Sunday Times Enterprise Network & National Chamber of Commerce– to name but a few!
 

Ken McGaffin is Chief Marketing Officer at leading keyword research service, http://www.Wordtracker.com, where he is responsible for the company's online marketing worldwide. He has worked in online marketing and research since 1996 and has extensive experience in online public relations and link building.

Ken has a particular interest in quality content as a marketing tool. He is a popular speaker at both industry conferences and seminars as well as at marketing events for various industry sectors in the UK and USA. He is a regular contributor to various publications and business radio, including Yahoo’s Power Hour.
 

Martin heads Guava’s team of search engine marketing business development specialists. His seven years of search engine marketing both agency and client side give him an in depth understanding of the business and technical issues involved in large, complex search engine marketing projects. Martin has over a decade of experience in the technology sector and manages Guava’s relationship with clients such as Argos, Homebase, Laura Ashley and talkSPORT.

Nick joined I Spy in January 2007 as Managing Director from Yahoo! Search Marketing (formerly Goto.com & Overture) with responsibility for Search Strategy, New Business and Client Services to further broaden I Spy's integrated search marketing offering. 

At Goto.com Nick helped pioneer the Paid Search space in the UK market and ran the Travel vertical for a number of years. Latterly at Yahoo Search Marketing Nick was Category Sales Director. In this role he developed Yahoo! Search Marketing's approach to all vertical categories in the UK and Europe.

Paul Mead is one of the most respected and innovative search experts in the UK with over 10 years experience in digital marketing and communications. Paul Mead heads up the search business for Lord Bells Chime Communications PLC as MD of VCCP Search and Bell Pottinger Search Relations helping clients ranging from international governments to major brands such as MTV and Coca Cola to exploit the full potential of the search channel for driving response, building brands and managing reputations.

Paul is an active speaker and commentator on search and digital issues and is a founding member of the IPA Search Group and the IAB Search Council.

Since joining Jellyfish in April 2005 Rob has been instrumental in formulating a comprehensive business model, methodology and technical platform which now allows Jellyfish to offer a guaranteed Cost per Acquisition solution to clients within a rapidly emerging, expanding and changing marketplace.

During Rob’s 3 year tenure Jellyfish has experienced dramatic growth with staff levels reaching 70+ people and annualised billings in excess of £17m.

With a particular passion for team management, Rob runs a highly motivated team where personal development is a priority, internal career progression is prevalent and staff retention is in excess of 95%. This was recognised in 2008 when Jellyfish won the e-consultancy award for Innovation in Digital Marketing and Team Management.

Guava is a fresh thinking, highly energetic digital marketing agency with over 200 employees and offices in the UK, Denmark and Sweden.

Guava offers considerable expertise across the spectrum of digital communication, including Search Marketing (SEO and Paid Search) Web Development and Social Media. For the last ten years, we've evolved with each new development in the industry, always responding in the brightest, most forward-thinking way. Most importantly, we've helped our clients evolve too, ensuring their growth in these ever-changing times.

Guava currently works with clients including Confused.com, Argos, Homebase, Telstra International and The Royal Mail.

“The Uptimisation Agency”

Launched in 2005 I Spy is a digital marketing agency delivering integrated search engine optimisation (SEO), pay per click management, social media marketing and conversion optimisation.

I Spy is at the forefront of the next generation of search marketing, driving its evolution through “Uptimisation” – I Spy’s bespoke ROI-driven digital marketing programmes, which are based on analysis and insight [from proprietary tools] that is proven to outperform traditional approaches to optimisation.

I Spy creates and implements digital marketing, social media campaigns, search keyword strategies and web-ready content. It does this through detailed analysis of consumer and client behaviour data to intelligently attract larger, but more targeted, audiences.

I Spy is independently owned with a client list that includes Vauxhall, Littlewoods, Avon, Waterstone’s, Jobsite, UKTV, Blockbuster and Parkdean Holidays. I Spy is a founder member of the IPA’s search body, a member of the Internet Advertising Bureau and is Google AdWords Qualified.

 

Jellyfish is a Paid Search agency that is differentiated from other online marketing agencies by purely specialising in Paid Search Marketing. Not only have we specialised in this competitive and ever-evolving arena; we pride ourselves with being the first large agency to offer a self-financing and risk free solution for running Pay-Per-Click (PPC) campaigns.
Based in Reigate (Surrey) and established in 1999 we have been delivering successful and award winning paid search campaigns since the birth of pay-per-click in 2000
 

MediaCo – Online Marketing specialists since 1999 – provide consultancy & implementation for all your SEM Strategy Development; SEO; PPC; Email Marketing; Social Media, Online copywriting & content syndication. 

MediaCo have developed a specialist SEO Off-Site Content Syndication / link attainment strategy methodology.

MediaCo are Search Marketing Association corporate members and a Google AdWords qualified company. Wide ranging Client portfolio in both private & public sectors including: uSwitch, Kelkoo, Initial Rentokil, Brother, Redrow Homes & NHS Health Scotland.

 

VCCP Search is a new kind of search agency.

We are performance consultants in PPC, SEO and affiliate marketing, with a proud record of delivering superior returns through more advanced technology and more experienced consultants.

We can operate either as a retained agency for fully outsourced management of PPC, SEO and affiliate marketing or in partnership with in-house teams, providing bespoke solutions to help take search marketing to the next level.

We work with major brands such as Cheapflights, Dyson, Sage, Fortnum & Mason and MTV.