Events

As a co-author of Social Media Marketing: How data analytics helps to monetize the user base in telecoms, social networks, media and advertising in a converged ecosystem. He introduced the idea of: Social Marketing Intelligence, and the metric CPRA - Cost Per Relevant Audience, and he explored how marketing is best practised in a converged eco-system in the “intention economy”, and described a marketing world that will be redefined by analysing massive flows of communication data. In 2008 Alan was commisioned by Microsoft to write a paper on the potential and the possibilities of the “Mobile Society.”

As a well known writer, thinker and public speaker Alan has addressed, radio, television, and conference audiences globally. Reviews of his books and his articles have been published in many respected magazines, journals and newspapers.

Ben has over six years of experience in the content management industry, primarily focused on XML-based document management and web content management solutions. Throughout 2009, Ben led a sales region within the US and has recently taken over the responsibility for the sales of Ektron’s web content management and social software solution across the United Kingdom and Europe.
 

With a background in digital brand planning, Chris has worked over the last ten years with a range of brands including Activision, Sony Home Entertainment, BBC, GLA, Barnardos and IBM.

In 2006, Chris helped establish, the Headstream agency to focus on the emerging opportunities around digital PR and social media. This agency now works with, amongst others, the Body Shop, Gap, McLaren, NHS Blood and Transplant, Warner Bros and Samsung.

Chris lives in Hampshire and outside of work does a very bad job of surfing. He has a two year old son, Benjamin, with his wife Sara.


 

I Spy’s group account director of social media Jon Buchan has a track record for entrepreneurship that’s longer than most of his contemporaries. At college studying computing, finance and IT – a time when most are happy to lap up the luxury of a student bar – he was also running a successful design business.

It was then that he was introduced to the power of natural search as an impressive marketing tool for FIDUK. The motivation for acquiring these skills was the chance to be at the top of the search tree when others were paying a hefty price. “It was a challenge to be able to make changes and see how it improves on search position,” he says.

The successful operation designed and produced plastic business cards, membership cards and security identity cards for companies across the UK.

After five years as his own boss based in West Midlands, Buchan headed to London. He worked for SEO agency Weboptimiser and design agency Glass, before briefly going client side to work for Lovefilm.

Although it was useful to see agencies from the other side of the table as well as understand how a large company operates, the lure of the more flexible agency climate was too strong to resist.

“At I Spy we are working in a more entrepreneurial environment, it’s not just a conveyor belt, everyone listens and they let you implement creative ideas” he says.

Buchan sees the role of social media within the search channel as part of the rise of more fundamental shifts taking place within society.

“Consumers have a lot more power thanks to social media. It’s changing businesses and forcing them to speak like people rather than faceless institutions.”
 

Nick Jones is director of interactive services at COI, the Government's centre of marketing excellence. Nick’s team delivers digital projects for public sector clients working with 100 suppliers. Nick also contributes to government guidance and standards on social media and digital engagement. Prior to joining COI he contributed to digital policy at the Cabinet Office. A former Jupiter Research analyst he co-founded New Media Age in 1994. Nick has a Masters in Geography from the University of St Andrews.

Tony Effik is Chief Strategy Officer of Publicis Modem - one of the world’s largest digital agencies. Tony was responsible for building the digital strategy function at Publicis Modem London and previously at Modem Media.

Tony is also Chair of the IAB’s Social Media Council - responsible for leading the group throughout 2010 and shifting its focus to work directly with UK brands and to help grow the discipline, and address knowledge gaps.
 

Ektron’s content management platform helps businesses build communities around their brand combining unique content with media from across the web. Ektron empowers marketing teams with drag-and-drop page assembly, multivariate testing and analytics to drive measurable business results. A flexible platform which developers can use to build custom solutions for specific business objectives, Ektron has more than 8,000 customer implementations worldwide, including NASDAQ, Leeds City Region and NHS Tyne and Wear.

Five by Five is an agency where bright people create engagement through bold ideas.

fivebyfivedigital.com
@fbfdigital
 

“The Uptimisation Agency”

Launched in 2005 I Spy is a digital marketing agency delivering integrated search engine optimisation (SEO), pay per click management, social media marketing and conversion optimisation.

I Spy is at the forefront of the next generation of search marketing, driving its evolution through “Uptimisation” – I Spy’s bespoke ROI-driven digital marketing programmes, which are based on analysis and insight [from proprietary tools] that is proven to outperform traditional approaches to optimisation.

I Spy creates and implements digital marketing, social media campaigns, search keyword strategies and web-ready content. It does this through detailed analysis of consumer and client behaviour data to intelligently attract larger, but more targeted, audiences.

I Spy is independently owned with a client list that includes Vauxhall, Littlewoods, Avon, Waterstone’s, Jobsite, UKTV, Blockbuster and Parkdean Holidays. I Spy is a founder member of the IPA’s search body, a member of the Internet Advertising Bureau and is Google AdWords Qualified.