Events

A graduate in both traditional advertising and direct marketing, Alain became involved in online marketing at its inception. Before becoming a co-founder of Web Liquid, Alain was Media Director at AGENCY.com London, managing the online media budgets for British Airways.

As early as 1997 Alain was working on direct response and online campaigns for companies such as AMEX and AT&T at Wunderman Cato Johnson New York. His passion for online lead him to join Young & Rubicam’s digital division Brand Dialogue managing online media for United Airlines.

Alain, a native of Chile, is a graduate of Loyola University New Orleans where he received a Bachelor of Business Administration in Marketing and Management.
 

Giles has worked in human computer interaction for eighteen years. He's spent that time studying how people interact with technology using techniques as diverse as eye tracking, visits to homes and offices, and, of course, analytics. He's worked for clients such as Peugeot, BBC, eBay, Virgin, Expedia and Microsoft, helping them to focus on user needs and behaviours to improve the customer experience they offer.

From 2003-2007 he was President of the UK Usability Professionals' Association. In 2004 he founded cxpartners with Richard Caddick and has grown the company to become one of the UK's leading user experience firms.
 

Heading up the Analytic department at LBi, John, brings over 5 years of experience using web analytics data to generate insights that effect a measurable improvement on performance. John's experience in a variety of industries has given him a unique and rare understanding of both the technical and business applications of analytics in today's ecommerce environment.

Prior to LBi, John was involved in businesses who were early adopters of analytics, leading the digital measurement initiatives for GE Money, Channel 4 and lastminute.com; each time ensuring that relevant and timely data was available and used to drive insights and actions by all aspects of the business. In these roles, John championed the use of available data and analytics to increase business’ online performance, generating over 500 million USD in incremental revenue.
 

Jonathan MacDonald is the founder of JME.net (http://jme.net), which is the aggregation network of all initiatives he is involved in. These are made up of companies, movements, platforms, labs and thinking; brought together by a citizen-centric business view. At the heart of every JME.net initiative is a commitment to provide world-class service, up-to-date business intelligence, unrivalled expertise and a deep understanding of people.

Jonathan’s experience, contribution to the industry, entrepreneurial spirit and passion means that he is widely considered as one of the primary strategists and thought leaders in the digital space. He has been a Senior Consultant at Ogilvy (who still regularly use his services), Sales Director of Blyk, Commercial Director of Ministry of Sound, CEO of a Sky TV channel, advisor to British Government on education, the owner of one of the first online music stores, and a Chairman of the Music Industries Association.

He blogs at http://www.jonathanmacdonald.com

Mansoor is the Managing Director UK at Nedstat, the leading European SaaS Web Analytics solution provider, where he is responsible for managing the team and implementing the company’s strategy in the UK. He has over 13 years of experience, predominantly in the technology sector, and specialises in managing the B2B sales, marketing and support arms of high-growth technology companies. Prior to joining Nedstat he was the Director of European Strategic Development and Alliances for Endeca, a leading information access provider which is recognized as a category leader by Gartner, Forrester and other industry analysts. He was also one of the early hires at VistaPrint.com, the leading online printing firm which went public in 2005 and now has over 90% of the online print market.

Sean Burton is an Analytics Consultant working within the Foviance Applied Insights team. Sean has been working with analytics tools for over ten years and focuses on the business application of data to drive decision making. Previously, Sean has worked as a Product Manager and Technical Consultant for WeAbacus, and an interface designer for CMS and learning solutions.

What happens when you combine the analytics of a consultancy with the communication expertise of an advertising agency? An intimate knowledge of business and the skills to implement and optimise successful marketing solutions. An environment of thinking returns.

Our focus is on understanding our clients’ commercial requirements and business goals, then translate those into the metrics that matter and make a difference to the bottom line. For example, rather than just ratings and reach we look at revenue, channel shift and retention. And rather than chart our growth on annual billings, we look at our clients’ revenue and ROI — which averaged $23: $1 in 2007.